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Social Media Marketing – Introduction

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Marketing your product/services using different Social Media networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest etc.

Social Networking users are rapidly increasing in India. 142 million is the number of social network users in India, out of them around 84% will use Facebook, around 9% YouTube, 2% Instagram and 1% Twitter and less than 1% LinkedIn.

Social Media Marketing is one of the effective marketing channel for businesses in India. Revenue in the “Social Media Advertising” segment amounts to US$512m in 2018.

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